My work

View some samples of my work below.

Businesses I’ve
worked with

Some of the companies I’ve work with.
Past and present, in-house and freelance.

ToolTime logo with stylized T and T in blue and red text
Silhouette of a person walking with a dog on a leash against a sunset sky
Logo of Balfour Winery featuring a stylized building illustration, the text "Balfour Winery" and "Kent-England".
Logo of Mquido, featuring a stylized globe symbol next to the word 'mquido' in dark blue.
The word "Prefectics" in large green text on a black background.
The Sherper logo in black text on a white background.
Logo of Tackles University with large, bold, gold-colored text for 'TACKLE' and smaller black text for 'UNIVERSITY' underneath.
Close-up of a black and white cat lying on a bed with a red blanket, looking at the camera.

Work samples

UBQT

Social app for real-life connection

  • Social media management: LinkedIn, Instagram, Facebook and X

  • Ongoing website management: building, designing and writing content for new pages

  • Email marketing: automation flows, writing and designing email campaigns, managing A/B tests and technical set up

  • Content and brand asset creation: pitch decks, one-pagers, merch, business cards, flyers

  • Video editing: product tutorials, social media reels, partnership announcements

  • UX copy editing and proofing

A laptop on a gray surface displaying a website promoting a social connection app called UBQT, featuring app features, user profiles, and sign-up options.
A smartphone displaying an app or website promoting travel trips and connections, with a purple 'Add a Trip Now' button and an image of a man using a phone, set against a minimalist light background.
Hand holding a smartphone displaying app interface and instructions for network joining.
A laptop displaying a colorful grid of digital presentation slides or images on a white stand against a textured gray wall.
Tablet displaying a guide on how to stay connected at AI Summit Barcelona, with sections on joining the community, engaging with the community, and catching up with attendees, including QR codes and app screenshots.
A MacBook laptop displaying a social media grid with various colorful posts about social networking, technology, and community events, placed on a gray concrete surface.
Laptop displaying a digital calendar with scheduled events for June 2025.

ToolTime

Software for the construction industry

  • Ownership of marketing strategy for launch into UK market

  • SEO and website management: Localised German site for UK, executed in-depth SEO research and strategy, wrote copy and built new pages

  • Email marketing: Regular campaigns and sale promotion

  • Social media management: Instagram, Facebook and LinkedIn

  • Paid social: Wrote ad copy and created design briefs

  • Video: Project managed video creation, wrote scripts

  • Campaigns: Led sales, promotions and other campaigns for the UK market

  • UX copy editing and proofing: Reviewed and help localise in-app text from German to English

Laptop displaying a webpage about electrician software for job management, with a woman smiling on a boat and logos of various companies.
Laptop screen displaying social media posts from Tool Time, a job management software company, with various promotional messages and images related to handyman services and productivity.
A tablet displaying a YouTube channel page called ToolTime UK, which focuses on job management software tutorials. The screen shows multiple video thumbnails related to managing projects, scheduling appointments, and using software for tradepeople.
Hand holding a smartphone displaying a webpage of a free trial sign-up for an app or service, with a blue and white color scheme.
A digital tablet with a black frame leaning against a white wall, displaying a webpage about electrician software, with sections on features and applications.

Mediator Locator

Legal service

  • Website management: Full website re-design, ongoing management and maintenance, SEO optimisation and strategy, landing page creation

  • Email marketing: Email design and copy editing, email and gated content automation

  • Video editing: Webinars, YouTube Shorts, Promotional explainers

  • Ebook design and editing

  • Branding: Created a new brand guidelines and visual identity

  • Strategy: Led marketing and sales strategy, brainstormed new ideas and channels

A silver laptop displaying a website on a light-colored fabric-covered table against a plain gray wall. The website promotes a network of expert mediators.
A tablet leaning against a white curtain displaying a website for Mediator Locator, with color palettes, fonts, brand assets, and related graphics.
Cover page of a guide titled 'A Practical Guide To Mediation,' with an image of three people in a discussion at a table, and logos of law firms at the bottom.
A person holding a tablet displays a blog titled ‘Mediator Locator Blog’ with videos and articles about mediation and dispute resolution.
Tablet displaying a webpage titled 'A Practical Guide To Mediation' with a blue background, white and red accents, including a form to enter email and a button labeled 'Submit'.
Open brochure with table of contents on the left and an article about mediation on the right, with a photo of a woman on the page.

Marketing that stands out

  • A collage of promotional and informational images about UBQT, showcasing social connection apps, community engagement, and events with people using mobile devices and attending gatherings.

    Social Media

  • Email Automation

  • YouTube playlist page showing six videos about using ToolTime software, with titles and thumbnail images of people and screens.

    YouTube

  • Screenshot of 'The Inside Shoulder' podcast webpage with podcast titles, episodes, and download options.

    Websites

  • The article features a photograph of the Golden Gate Bridge in San Francisco with the city skyline, including the tallest building, in the background during sunset.

    Press Releases

  • Screenshot of a webpage titled "Social Loafing: The Hidden Productivity Threat," with a Twitter quote about group projects, a sidebar promoting time tracking software, and a table of contents outlining topics on social loafing.

    Long Form Writing

  • A spreadsheet listing various keywords related to time management and productivity tools, with columns for volume, difficulty, competition, intent, and category.

    SEO

  • A promotional webpage for ToolTime, a software for tradepeople, showing features like invoicing, job scheduling, and work tracking, with a demo booking section, logos of brands, testimonials, and benefits of using the software.

    Landing Pages

  • An advertisement for UBQT, showcasing a hand holding a smartphone displaying a fintech community app. The background is purple with overlapping circles, and the text encourages harnessing social media to connect people in real life.

    Social Media Ads

  • A promotional webpage for Balfour Winery featuring a landscape view of a vineyard, a group of people enjoying a wine tour outdoors, and images of wine bottles and tasting experiences.

    Email Design

  • Table titled 'Hypotheses & tests' with columns for Stage, Name, Hypothesis, Test, KPI Benchmark, Expected result, Teams, Size, and Prio. Rows detail various stages such as interest, account creation, first login, activation, demo booking, purchase, and checkout, with related data and metrics.

    Strategy

  • A branding and marketing infographic for Mediator Locator, featuring a hand holding a compass in the top right corner, with the Mediator Locator logo and tagline 'Leading the Resolution Revolution'. Below, there are alternative logo designs, a color palette including white, light cyan, navy blue, red, and dark gray, a fonts guide with large headings and fonts in use, and brand assets showing images representing resolution and mediation, with buttons labeled 'Find a Mediator'.

    Branding

  • A promotional card for Tackle University featuring an image of a football player practicing tackling drills and the university logo. The front side includes the message 'Don't just make your tackles, dominate them'.

    Brochures

  • Event poster for Balfour Winery promoting wine and dining experiences, including vineyard tours, wine tastings, and a restaurant meal, with images of vineyard, tasting event, and restaurant diners.

    One Pagers

  • A digital screenshot of a website showing multiple articles with images and text, covering topics like eCommerce trends, fashion, city life, hospitality, leisure, and sustainability.

    Blog Writing

  • A man holding a smartphone standing in front of a partially demolished yellow wall, with a group of people in a room that appears to be under renovation.

    Video

  • Roller Banners

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